Financial services
CRO, CIO, COO, Head of Fraud. Entry via paid diagnostic into Shift Finance, Analytics or Cyber. High ACV, longer approval chain.
Who buys
Sell the stall first.
Buyer language is cost, risk, speed, service quality and accountability — not model names.
Development
Country Director, CIO, Digital Lead, M&E Lead. Reporting burden, fragmented field data, donor accountability. RFP and framework driven.
Enterprise mid-market
CEO, COO, CFO, CX Lead. Six to eight week accelerator. Fastest path to repeatable case studies.
Public sector
Agency Head, CIO, Transformation Lead. Long cycle; consortium and partner routes matter. Year 2 via a development programme, not cold.